Your domain name is the forefront of your business. It’s your brand, your presence in the world of technology and depending on its validity, it’s ultimately what gives people the confidence to click on and visit your website.

It’s YOUR Domain Name. Own it!
When it comes to registering your domain name, not only is the name itself important, but it is equally, if not more important to make sure that YOUR name or your business’ name is listed as the owner.  Additionally, we highly recommend that upon registering your domain name, you use a different email address than the domain you are registering. The reason being that if a problem arises and the domain registrar needs to contact you (the registrant), the email on the domain in question may well be unavailable.  And if you ever need to change domain hosts, you won’t have an issue with who has ownership of YOUR name, because YOU are the owner!  Some less-than-reputable-domain-hosting companies will register your domain name in their name, and likely won’t release your name back to you unless you pay a price, and a hefty one at that.

Don’t Forget to Renew
Equally as important is renewing your domain name.  Renewals typically happen on an annual basis, and if you’re not on top of it, you may risk losing your name when it expires.  While it may seem unlikely, the truth is there are actual ‘domain thieves’ lurking in the wings waiting for domain names to expire, and then they snatch them up from under you.  Then, if you want your name back, you guessed it…they’ll try to sell it back to you.  If this happens and you don’t have the funds  to buy back your name, you’ll have to create a new one and re-brand your business.  Keeping on top of registering and renewing your business’ domain name may seem easy enough, but when you’re focusing on your day-to-day operations, it’s easy to lose track of when to renew.  

Know Who Your Host Is
There are companies that will register, host, and renew your domain name for you, so you can go about your business. When looking for such a company, of course you want to make sure they’re reputable. There are domain hosts that are free, but keep in mind, you get what you pay for. It’s a much wiser option to pay a small fee for a reputable company that will always register your domain name under your name, not theirs.  A trustworthy host should also set themselves as the administrative and technical contacts, sort of like power of attorney, to give you peace of mind.

If you’d like more information on the importance of your registering, hosting and renewing your domain name, give us a call.  We’re happy to help, and host!